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Mid-contract price rises remain one of the biggest frustrations for UK telecom customers. Despite pressure from Ofcom to improve clarity, many broadband and mobile companies continue to link annual increases to the Consumer Prices Index (CPI) plus 3.9%. For households already dealing with higher food, energy and housing costs, these uplifts can add unexpected pressure.
As 2025 progresses, some providers are reviewing how they set annual adjustments. However, contracts containing CPI+3.9% clauses remain valid, meaning many customers will face increases this year unless they take steps to reduce or avoid them.
CPI+3.9% is a formula used by several major broadband and mobile operators. Each January, the ONS inflation figure (CPI) is recorded. Providers then add a fixed 3.9% to calculate a customer’s annual increase.
Example: If CPI is 4%, your bill may rise by:
4% + 3.9% = 7.9% annual increase
These adjustments usually take effect in March or April. For customers paying £30–£60 per month for broadband or £20–£50 for mobile service, the yearly increase can be noticeable.
Even with growing criticism, telecom companies continue using inflation-linked pricing for several reasons:
Ofcom has highlighted transparency concerns, noting that many customers assume “fixed-term contract” means “fixed-price bill.” Clearer rules may arrive in the future, but for now, CPI-linked clauses remain active for most major providers.
Before taking action, confirm whether your current agreement contains an inflation-linked price clause. Check:
Look for terms such as:
If the clause appears clearly in your contract, the provider can normally apply the increase without offering penalty-free cancellation.
The most effective way to avoid CPI-based rises is to choose a provider that guarantees fixed prices for your entire minimum term. An increasing number of smaller or alternative networks now offer contracts with no mid-contract rises.
When comparing deals, check for:
If your minimum term ends soon, switching before March or April can stop the rise from being applied.
If you are already out of contract, you have strong negotiation power. Retentions teams often offer discounts or fixed-price alternatives to keep customers from switching.
Ask your provider:
Many customers receive substantial reductions simply by requesting a better deal.
Social tariffs offer lower-cost broadband or mobile packages for customers receiving certain benefits. They are typically:
Eligibility commonly includes people receiving:
For eligible households, a social tariff can lower bills by £10–£20 per month or more.
If you were told verbally or through unclear marketing that your contract was “fixed-price,” you may have grounds to challenge the increase. Start by submitting a formal complaint to your provider. If unresolved after eight weeks, escalate through:
Successful cases may result in refunds, corrected bills or the ability to leave without penalty.
Some major providers have signalled interest in moving away from CPI-linked models as consumer pressure increases. However, until there is a formal regulatory change, CPI+3.9% clauses remain valid for existing contracts.
Choosing a plan that explicitly states no mid-contract price rises remains the most reliable way to avoid uncertainty.
Many families continue to manage rising living costs, including:
Avoiding avoidable telecom price hikes can help stabilise monthly budgeting during a financially challenging year.
Mark the last three months of your contract, giving you time to switch or renegotiate before the annual increase period.
Broadband and mobile markets change frequently. Checking comparison tools regularly helps uncover new fixed-price deals.
Remove extras such as device insurance or international calling bolt-ons before the inflation rise is applied.
SIM-only plans are often cheaper and sometimes free from CPI-linked rises — especially useful for family accounts.
CPI+3.9% increases remain common across UK telecom contracts in 2025. By checking your contract, switching to a fixed-price plan, exploring social tariffs and using your rights to challenge unclear information, you can significantly reduce or avoid annual price rises.
For long-term bill stability, prioritise plans that clearly state no mid-contract price increases.
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